As a marketer, you know by now that most (if not all) of your potential customers are likely a part of Facebook's massive community.
There are 890 million people signing into Facebook every single day. So, whether your target audience is college students or CEOs, they're probably using Facebook- and some of them are using it daily.
Visual content is more engaging in the ever-changing Newsfeed, and therefore is more likely to catch the eye of your potential customer.
With 90% of information transmitted to the brain is visual. No matter what type of ad you make, your image needs to be visually appealing and attention grabbing.
A Newsfeed ad appears directly in a user's Newsfeed, and looks more like native advertising. Inarguably, these ads have a higher engagement rate than right-hand column ads.
Just add a CTA to it, and you are good to go.
Add YouTube or your own Video
We all know that Video is HOT. There’s no better way to connect with your audience and make your product stand out in front of your customers. What else? This feature allows you to set it to autoplay – that too without any YouTube codes.